Registering your property’s position on extended reality (XR) with Digital Rights Management (DRM), a U.S.-based registry, is an easy way to protect your building from unwanted XR activity. Registration is free and can be canceled at any time. It is also non-exclusive—a building can register on DRM and other registries as well.  

If an owner does not want to permit any XR content on a building, registering the building gives notice to content creators that they incur legal risk by using the building without permission. While no registry can completely prevent unauthorized content from being projected “on” a building, responsible creators will heed the warning and seek out properties that are willing to host content.  

If an owner is open to considering potential XR content at the building, it can elect in its registration to receive licensing offers from interested content creators. DRM will serve as a broker and bring interested buildings potential XR offers for owners to consider. 

If a building decides to enter into such a license, that agreement would be negotiated and executed between the building and DRM. DRM’s template agreement for its brokerage service is located HERE. DRM earns a 5% brokerage fee based on the revenue earned; but BOMA/Chicago has negotiated an exclusive agreement with DRM for members to receive a reduced brokerage fee of 4.5%.